Introduction
In today’s competitive automotive retail market, visibility and customer engagement go hand in hand. Dealerships no longer confine their branding to the showroom floor — they extend their presence to community events, sports sponsorships, and outdoor exhibitions that bring them closer to the customers they serve. Sport City Toyota, based in Dallas, Texas, has become a model example of this strategy. Known for its wide selection of new and certified pre-owned Toyota vehicles, Sport City Toyota regularly sponsors and participates in large community events at Toyota Stadium in nearby Irving, TX.
At the center of their event marketing toolkit? Custom 10×20 canopy tents from Splash Tents, Inc. These structures give Sport City Toyota the ability to build instant, professional, and branded outdoor showrooms that capture attention and drive engagement. Event after event, Sport City Toyota has praised these canopies for their durability, affordability, and polished design — proof that the right tent can amplify brand presence in ways traditional advertising cannot.
Why 10×20 Canopies Are the Perfect Fit for Dealership Marketing
A Toyota dealership’s event space requirements are different from those of a small vendor or local nonprofit. Sport City Toyota routinely needs to:
- Display multiple vehicles at once in a clean, shaded area.
- Accommodate high foot traffic as potential customers stop by for information or giveaways.
- Create comfortable lounge space for conversations, financing inquiries, or dealership promotions.
A 10×20 canopy tent meets all of these requirements with ease. Compared to standard 10×10 tents, the 10×20 offers double the square footage, allowing Sport City Toyota to showcase cars alongside branded display tables and product specialists without crowding.
The dealership’s tents are also customized with full-color printed logos, Toyota’s signature red branding, and dealership contact information, ensuring that every passerby associates the dealership with quality and professionalism.
Toyota Stadium in Irving — A Strategic Venue
Toyota Stadium in Irving, Texas, is home to numerous sporting events, community festivals, and high-profile exhibitions. It attracts thousands of attendees throughout the year, making it a natural venue for dealerships like Sport City Toyota to connect with potential customers outside the showroom.
By setting up a Splash Tents 10×20 canopy at stadium events, Sport City Toyota creates a mini-showroom that resonates with attendees in a fun, non-salesy environment. Event-goers are free to stop in, browse vehicle features, pick up promotional material, or simply take shelter under the sturdy canopy.
The consistency of Sport City Toyota’s presence at Toyota Stadium has not gone unnoticed. Local fans have come to expect the bold, professional-looking red and white canopy, which has become as much a staple of the stadium concourse as food vendors and merchandise booths.
Durability That Matches the Toyota Standard
Sport City Toyota’s commitment to reliability in their vehicles mirrors their expectations for event gear. A dealership that prides itself on long-lasting vehicles cannot risk being represented by flimsy or short-lived equipment.
Splash Tents’ industrial-grade 10×20 frames answer this need with:
- Reinforced aluminum or steel construction designed for repeated use.
- Weather-resistant fabrics that withstand Texas sun, wind, and occasional rain.
- Replacement parts for longevity, ensuring the tent frame lasts for years.
Sales and event staff at Sport City Toyota consistently report how the canopies hold up across multiple events each year. While other vendors struggle with bent legs or faded covers, Splash Tents’ canopies remain vibrant and structurally sound. That durability allows the dealership to reallocate marketing dollars toward customer giveaways and enhanced event activations rather than constantly replacing equipment.
Affordability Without Compromise
For dealerships, event marketing is about maximizing return on investment. Sport City Toyota needed tents that would deliver professional-grade quality at a price point that allowed for multiple units. Splash Tents, Inc. has proven to be a perfect partner by offering:
- Affordable pricing on bulk or repeat purchases.
- Long-term value through durability (lower replacement costs).
- Full customization at no extra compromise in quality.
The result is a fleet of branded tents that Sport City Toyota can rotate across different events without blowing through their marketing budget. Staff have often remarked that the affordability of Splash Tents makes it possible to look polished and professional at every community engagement.
Practical Use Cases for Sport City Toyota’s 10×20 Tents
Sport City Toyota deploys its 10×20 Splash Tents in a variety of creative ways:
- Vehicle Showcase Booths
At Toyota Stadium, the dealership often positions one or two highlighted vehicles under the canopy. Branded back walls provide an attractive backdrop for photos, while table covers with dealership logos hold brochures, financing flyers, and promotional giveaways. - Customer Engagement Lounges
The 10×20 size gives staff room to set up comfortable seating areas where fans can chat about financing or new models without leaving the stadium atmosphere. With sidewalls added, these tents even double as semi-private consultation areas. - Fan Zone Giveaways & Contests
Sport City Toyota frequently runs contests, raffles, or branded merchandise giveaways. The tents serve as the anchor point for these activations, creating excitement and drawing foot traffic from across the stadium. - Community Festival Hubs
Outside of Toyota Stadium, Sport City Toyota participates in Dallas-area community festivals. The same 10×20 tents set up quickly on asphalt, turf, or grass, making them versatile across venues.
Branding Benefits — More Than Just Shelter
While the shade and weather protection are obvious benefits, the real power of Splash Tents’ 10×20 canopies lies in their branding impact. For Sport City Toyota, every canopy is designed with:
- High-visibility roof and valance prints featuring the Toyota logo.
- Full-color back walls with images of flagship vehicles like the Toyota Camry or RAV4.
- Custom table covers carrying dealership information and QR codes for quick lead capture.
- Feather flags and pop-up banners that extend visibility well beyond the tent footprint.
Together, these branding elements transform each canopy into a professional marketing environment — one that reinforces Toyota’s reputation for quality, trust, and performance.
Consistency Across Events Builds Trust
One of the most important intangible benefits of using Splash Tents is consistency. Every time Sport City Toyota shows up at Toyota Stadium or a Dallas-area festival, attendees recognize the familiar tent, the professional branding, and the welcoming staff.
That repeated exposure builds trust and loyalty. Customers begin to associate the dealership not only with quality vehicles but also with active community involvement. When they’re ready to purchase, Sport City Toyota is top of mind — thanks in no small part to the reliable event infrastructure provided by Splash Tents, Inc.
Conclusion
Sport City Toyota’s partnership with Splash Tents, Inc. highlights the power of combining strategic event marketing with high-quality, affordable branding solutions. By investing in durable, custom-printed 10×20 canopy tents, the dealership has created a mobile showroom that thrives at Toyota Stadium in Irving and across Dallas-area events.
Time and again, Sport City Toyota’s staff and customers rave about the long-lasting, sturdy structures and the professional polish they bring to every event. Just as Toyota vehicles are built for reliability, Splash Tents’ custom canopies are engineered to deliver dependable performance — a perfect match for a dealership committed to excellence.
For dealerships, sporting sponsors, and any brand seeking to make a lasting impact in their community, Sport City Toyota’s example makes one truth clear: a great canopy isn’t just shelter — it’s a stage for your brand.
Splash Tents, Inc.
214.432.4025
@splashtents